Business /
- 2nd ed.
- New York : McGraw-Hill Irwin, c2011.
- viii, 359 p. : ill. ; 27 cm.
Part 1. Business in a Changing World. Part 2. Starting and Growing a Business. Part 3. Managing for Quality and Competitiveness. Part 4. Creating the Human Resources Advantage. Part 5. Marketing : developing relationships. Part 6. Financing the Enterprise.