TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Essentials of health care marketing
SN  - 9780763783334 (pbk).
U1  - 362.10688 22
PY  - 2011///
CY  - Sudbury, MA
PB  - Jones & Bartlett Learning
KW  - Medical care
KW  - Marketing
KW  - Marketing of Health Services
N1  - Includes bibliographical references and index; The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring
ER  -