TY - BOOK AU - Ferrell,O.C. AU - Hirt,Geoffrey A. AU - Ferrell,Linda TI - Business SN - 9780077374501 (alk. paper) U1 - 338.7 PY - 2011/// CY - New York PB - McGraw-Hill Irwin KW - Business KW - Management N1 - Part 1. Business in a Changing World. Part 2. Starting and Growing a Business. Part 3. Managing for Quality and Competitiveness. Part 4. Creating the Human Resources Advantage. Part 5. Marketing : developing relationships. Part 6. Financing the Enterprise ER -