Contemporary business /
Material type:
TextSeries: The Dryden Press series in managementPublication details: Fort Worth : Dryden Press, c1996Edition: 8th edDescription: xxix, 636 p. : (various pagings) : col. ill. ; 29 cmISBN: 9780030102745; 003010274XSubject(s): Management | BusinessDDC classification: 658
Contents:
Pt. 1Contemporary Business and Its Environment2Ch. 1The Foundations of Business4Ch. 2Economic Challenges Facing the United States38Ch. 3Global Dimensions of Business66Ch. 4Social Responsibility and Business Ethics96Careers in Business134Pt. 2The Structure of American Business140Ch. 5Forms of Business Ownership142Ch. 6Entrepreneurship, Small Business, and Franchising172Careers in Business204Pt. 3Management and Organization210Ch. 7The Process of Management212Ch. 8Internal Organization246Ch. 9Production and Operations Management276Careers in Business320Pt. 4The Human Resource324Ch. 10Human Relations326Ch. 11Human Resource Management362Ch. 12Labor-Management Relations410Careers in Business446Pt. 5Marketing Management450Ch. 13Marketing Strategy452Ch. 14Product and Pricing Strategies482Ch. 15Distribution Strategy516Ch. 16Promotional Strategy550Careers in Business582Pt. 6Information for Decision Making586Ch. 17Information Systems and Business588Ch. 18Accounting626Careers in Business664Pt. 7Financing the Enterprise668Ch. 19Financial Management670Ch. 20Money, the Banking System, and Other Financial Institutions698Ch. 21The Securities Market740Ch. 22Risk Management and Insurance780Careers in Business818Appendix A Fundamentals of Business LawA1
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Prince Sultan Military College of Health Sciences, Library | Non-fiction | 658 B61 (Browse shelf (Opens below)) | Not For Loan | 0000000026812 |
Total holds: 0
Also available to supplement text: a multi media instructional resource package including manuals, videos, laser disk, software, test bank, transparencies and teaching notes, computer simulation game, etc.
Includes bibliographical references and indexes.
Pt. 1Contemporary Business and Its Environment2Ch. 1The Foundations of Business4Ch. 2Economic Challenges Facing the United States38Ch. 3Global Dimensions of Business66Ch. 4Social Responsibility and Business Ethics96Careers in Business134Pt. 2The Structure of American Business140Ch. 5Forms of Business Ownership142Ch. 6Entrepreneurship, Small Business, and Franchising172Careers in Business204Pt. 3Management and Organization210Ch. 7The Process of Management212Ch. 8Internal Organization246Ch. 9Production and Operations Management276Careers in Business320Pt. 4The Human Resource324Ch. 10Human Relations326Ch. 11Human Resource Management362Ch. 12Labor-Management Relations410Careers in Business446Pt. 5Marketing Management450Ch. 13Marketing Strategy452Ch. 14Product and Pricing Strategies482Ch. 15Distribution Strategy516Ch. 16Promotional Strategy550Careers in Business582Pt. 6Information for Decision Making586Ch. 17Information Systems and Business588Ch. 18Accounting626Careers in Business664Pt. 7Financing the Enterprise668Ch. 19Financial Management670Ch. 20Money, the Banking System, and Other Financial Institutions698Ch. 21The Securities Market740Ch. 22Risk Management and Insurance780Careers in Business818Appendix A Fundamentals of Business LawA1
LC copy does not include multi media instructional resource package.
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