000 02638cam a22002777a 4500
999 _c1282
_d1282
020 _a9781847874900 (pbk.)
082 0 4 _a613
_bG73
100 1 _aGreen, Jackie.
245 1 0 _aHealth promotion : planning and strategies
250 _a2nd ed.
260 _aLos Angeles :
_bSAGE,
_c2010.
300 _axvi, 576 p. :
_bill. ; 23 cm.
500 _aTones's name appears first on the earlier edition.
505 0 _aHealth and health promotion -- Assessing health and its determinants -- Determinants of health actions -- Health promotion planning: a systematic approach -- Information needs -- Health public policy -- Education for health -- Mass communication -- Working with communities -- Settings for health -- Evaluation.
520 1 _a"Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining 'health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary public health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementation, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice." "Focusing particularly on the synergistic relationship between policy and education, the book are-appraises the notion of health education - an idea which has become marginalised in recent years - and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of 'evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes." "The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, health studies, interprofessional social care courses, and all healthcare professionals."--BOOK JACKET.
650 0 _aHealth promotion - Handbook, manuals
650 0 _aHealth education.
650 1 2 _aHealth Promotion
650 2 2 _aHealth Planning
650 2 2 _aModels, Organizational.
650 2 2 _aPolicy Making.
650 4 _aHealth promotion
650 4 _aHealth planning.
700 1 _aTones, Keith.
942 _cBK