000 00510cam a22001814a 4500
999 _c2755
_d2755
020 _a0131457578
020 _a9780131457577
082 0 0 _a658.8
_bK64
100 1 _aKotler, Philip.
245 1 0 _aMarketing management /
250 _aTwelfth ed.
260 _aUpper Saddle River, NJ :
_bPearson Prentice Hall,
_cc2006.
300 _axxxix, 733 [45] p. :
_bcol. ill. ;
650 0 _aMarketing
700 1 _aKeller, Kevin Lane,
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html
942 _cBK