000			01093nam a2200265 a 4500
999			_c3328 _d3328
001			16204786
003			OSt
005			20180121114258.0
008			180121s2011 mauab b 001 0 eng
010			_a 2010017563
020			_a9780763783334 (pbk).
020			_a0763783331
040			_aDNLM/DLC _cDLC _dNLM _dYDXCP _dC#P _dCDX _dDLC
082	0	0	_a362.10688 _222 _bB46
100	1		_aBerkowitz, Eric N.
245	1	0	_aEssentials of health care marketing /
250			_a3rd ed.
260			_aSudbury, MA : _bJones & Bartlett Learning, _cc2011.
300			_axx, 515 p. : _bill., maps ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
650		0	_aMedical care _xMarketing.
650	1	2	_aMarketing of Health Services.
942			_2ddc _cBK