000 -LEADER | |
---|---|
fixed length control field | 00510cam a22001814a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0131457578 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780131457577 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | K64 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Marketing management / |
250 ## - EDITION STATEMENT | |
Edition statement | Twelfth ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Upper Saddle River, NJ : |
Name of publisher | Pearson Prentice Hall, |
Year of publication | c2006. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxxix, 733 [45] p. : |
Other physical details | col. ill. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane, |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip055/2004029595.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Non-fiction | Prince Sultan Military College of Health Sciences, Library | Prince Sultan Military College of Health Sciences, Library | General Stacks | 03/12/2017 | Purchase | 658.8 K64 | 0000000020286 | Books |