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Marketing management /

By: Kotler, PhilipMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: 0130336297; 9780130336293Subject(s): Marketing - ManagementDDC classification: 658.8
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Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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