Berkowitz, Eric N.
Essentials of health care marketing / - 3rd ed. - Sudbury, MA : Jones & Bartlett Learning, c2011. - xx, 515 p. : ill., maps ; 23 cm.
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
9780763783334 (pbk). 0763783331
2010017563
Medical care--Marketing.
Marketing of Health Services.
362.10688 / B46
Essentials of health care marketing / - 3rd ed. - Sudbury, MA : Jones & Bartlett Learning, c2011. - xx, 515 p. : ill., maps ; 23 cm.
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
9780763783334 (pbk). 0763783331
2010017563
Medical care--Marketing.
Marketing of Health Services.
362.10688 / B46