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Essentials of health care marketing / (Record no. 3328)

000 -LEADER
fixed length control field 01093nam a2200265 a 4500
001 - CONTROL NUMBER
control field 16204786
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180121114258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180121s2011 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010017563
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780763783334 (pbk).
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0763783331
040 ## - CATALOGING SOURCE
Original cataloging agency DNLM/DLC
Transcribing agency DLC
Modifying agency NLM
-- YDXCP
-- C#P
-- CDX
-- DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 362.10688
Edition number 22
Item number B46
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
245 10 - TITLE STATEMENT
Title Essentials of health care marketing /
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Sudbury, MA :
Name of publisher, distributor, etc Jones & Bartlett Learning,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 515 p. :
Other physical details ill., maps ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Medical care
General subdivision Marketing.
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing of Health Services.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Health Service Administration Prince Sultan Military College of Health Sciences, Library Prince Sultan Military College of Health Sciences, Library Reference 21/01/2018 Purchased   362.10688 B46 0000000022641 21/01/2018 21/01/2018 Books