Essentials of health care marketing /
Material type:
TextPublication details: Sudbury, MA : Jones & Bartlett Learning, c2011Edition: 3rd edDescription: xx, 515 p. : ill., maps ; 23 cmISBN: 9780763783334 (pbk).; 0763783331Subject(s): Medical care -- Marketing | Marketing of Health ServicesDDC classification: 362.10688
Contents:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Prince Sultan Military College of Health Sciences, Library | Health Service Administration | 362.10688 B46 (Browse shelf (Opens below)) | Available | 0000000022641 |
Total holds: 0
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| 362.1068 T48 Health services planning / | 362.10681 G36 Healthcare finance : an introduction to accounting and financial management | 362.10683 H85 Human resources in healthcare : | 362.10688 B46 Essentials of health care marketing / | 362.1072 M42 Measurement in health promotion and protection / | 362.10973 I49 Introduction to health services / | 362.11 M85 The case manager's handbook / |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
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